Activities Program

Monday 05, November

20:00 - 23:00


Lobby Gran Barahona, 2° floor, Convention Center

_Alacero-59 Speakers
_ExpoAlacero 2018
_11° Alacero Steel Design Contest for Architecture Students 2018



Barahona room

Tuesday 06, November

08:30 - 09:20


Opening Remarks

President of the Colombian Organizing Committee: Carlos Arturo Zuluaga  
President of Alacero: Jefferson de Paula 
Colombian Authority: Bruce Mac Master


09:20 - 10:45



Marcos Faraco Wahrhaftig. Executive Director, Gerdau


Elisabeth Waelbroeck. Vice President & Chief International Economist, IHS Markit 
Topic: Where is the World Economy going?

She heads the team grouping IHS Markit’s economic capabilities in the field of Economic and Financial Data, International Economic Forecasts, Country and Banking Risk Analysis, Modeling and Scenarios, and Applied Economic Consulting. Between 2000 and 2012, Elisabeth Waelbroeck-Rocha was Chief Economist and Vice-President of BIPE, a French consulting company, and prior to that she worked 15 years at Standard & Poor’s DRI, a predecessor of IHS Global Insight, where she was Chief European Economist and Research Director for Europe. Dr. Elisabeth Waelbroeck-Rocha holds a PhD in Economics, a Masters degree in Econometrics and a Degree in Economics from the University of Brussels, Belgium, and worked two years as a Post-Doctoral Fellow at the University of Manitoba, in Canada.

Juan Carlos Rodado. Chief Advisor, Emerging Markets, Caisse de dépôt et placement du Québec - CDPQ
Topic: Latin America and the necessary Structural Changes

Juan Carlos Rodado is Senior Advisor for the Emerging Markets team at CDPQ, one of the main Canadian funds. He is responsible for developing the macroeconomic vision and assisting the investment teams in bonus, actions, infrastructure and real estate. Juan Carlos was head of economic research in Latin America at Natixis in New York and served as Senior Economist for Emerging Europe in Paris. Juan Carlos earned a Master degree in International Economics from Paris-Dauphine University and a Ph.D. in Financial Macroeconomics from Sorbonne University under the direction of Patrick Artus, one of Europe’s most influential economists. He was also a professor of economics at INSEEC and a commentator for CNN in Spanish.

Theodore Piccone. Senior Fellow, Brookings Institution
Topic: The Political Landscape of Latin America in 2018 and prospects

Ted Piccone is the Charles W. Robinson Chair and a senior fellow specializing in International Order and Strategy and Latin America at the Foreign Policy program at the Brookings Institution. His research is focused on global democracy and human rights policies; emerging powers; multilateral affairs; international law; and U.S.-Latin American relations, Cuba and Brazil. In 2017-18, he was the inaugural Brookings-Robert Bosch Stiftung Transatlantic Initiative fellow in Berlin. Piccone is the author or editor of multiple publications on international affairs, including his most recent book on Five Rising Democracies and the Fate of the International Liberal Order (Brookings Institution Press 2016). Piccone served eight years as a senior foreign policy advisor covering inter-American affairs and global democracy in the Clinton administration, including on the National Security Council staff, the State Department's Office of Policy Planning, and the Office of the Secretary of Defense. He co-founded the Democracy Coalition Project for the Open Society Institute and serves as an advisor to the Club of Madrid, an association of over 100 former heads of state and government. Piccone served as counsel for the United Nations Truth Commission in El Salvador from 1992 to 1993. He holds degrees from Columbia University’s School of Law and the University of Pennsylvania.



10:45 - 11:10
Coffee Break


11:10 - 12:30



Oscar Iván Zuluaga. Chairman of the Board of Directors ACESCO, Former Presidential Candidate of Colombia


Mario Cimoli. Deputy Executive Secretary, a.i., Economic Commission for Latin America and the Caribbean (ECLAC)
Topic: Weak consensus in globalization and its impact in the region

Mario Cimoli is the Deputy Executive Secretary, a.i., of the Economic Commission for Latin America and the Caribbean (ECLAC). He is also Chief of the Division of Production, Productivity and Management and Officer-in-Charge of the Division of International Trade and Integration. He is the co-chair (along with Giovanni Dosi and Joseph Stiglitz) of two of the task forces (industrial policy and intellectual property right regimes for development) of the Initiative for Policy Dialogue at Columbia University (New York). A PhD in economics from the University of Sussex, his research deals with development paths, economic growth and its relationship with the productive structure, and international trade. His work examines the interconnections between industrial policy, technological development and innovation. His most important publications include Learning, Technological Capabilities and Structural Dynamics (2011); Innovation and Economic Development: the Impact of Information and Communication Technologies in Latin America (2010); Industrial Policy and Development, The Political Economy of Capabilities Accumulation (with Dosi, G. and J. E. Stiglitz, 2009); and Institutions and policies in developing economies (with Dosi, G., R. R. Nelson, and J. E. Stiglitz, 2009)

Gregory J. Spak. Chairman of the International Trade Group, White & Case
Topic: The Challenges of the World Trade System

Gregory J. Spak is the Chairman of the International Trade Group of White & Case. He has extensive experience representing clients in the steel industry in trade remedy proceedings in the United States and in other jurisdictions. He has handled antidumping, countervailing duty, and safeguard cases for Latin American steel producers exporting to the United States, and he has advised several Latin American governments on aspects of their steel trade policy. He also has assisted steel industry clients obtain trade remedies in instances of misappropriation of trade secrets, and on issues involving customs regulation, government procurement, and economic sanctions. Most recently, Mr. Spak has been very involved in several aspects of the U.S. Administration’s decision to impose additional tariffs on steel and aluminum products, the related exclusion processes, and the procedures undertaken in other countries as a reaction to the U.S. measures. A partner in the White & Case global trade group since 1995, his significant track record and reputation have made him a trusted adviser for sovereign governments and global companies involved in international trade. In recent years, he has gained significant experience handling disputes before the World Trade Organization (WTO), serving as lead counsel in several proceedings before WTO panels and the Appellate Body. Is a 1984 graduate of Georgetown University’s School of Foreign Service, and a 1987 graduate of the Georgetown University Law Center.

Jorge Miranda. Lead International Trade Advisor, King & Spalding LLP
Topic: The Challenge of globalization versus China and United States

Jorge Miranda is Lead International Trade Advisor in the International Trade Group of the law firm King & Spalding LLP. He is economist with over 25 years of experience in GATT/WTO rules, particularly regarding contingent protection and disciplines on subsidies. Hi has assisted parties involved in nineteen WTO disputes, and he has provided advice with respect to WTO negotiations on subsidies and the WTO-consistency of various trade measures. In addition, he has assisted companies involved in trade remedy investigations -- both complainants and respondents -- conducted in Australia, Brazil, China, the EC, Jamaica, Japan, Mexico and Peru. He is co-author of A Handbook on Antidumping Investigations and also has written about 20 academic articles on the topics in which he specializes. He has also been a university professor. Jorge was the first Mexican to enter the WTO staff, through a rigorous competition, serving as counsellor in the Rules Division of the WTO Secretariat from 1995 to 2002. Previously, he was Director of Trade Policy and Deputy Director General of Research of Dumping and Subsidies in the then SECOFI. Before becoming an official in Mexico, he was a consultant to the Department of Economic Research at the World Bank. He has participated as speaker in seminars sponsored by the WTO’s Appellate Body, the Economic Research Division of the WTO Secretariat, the Law School at the Instituto Tecnológico Autónomo de México (ITAM), the International Center for Trade and Sustainable Development, the World Bank, the Inter-American Development Bank, the U.S. Department of Commerce, the Mexican Ministry of the Economy, the International Law and Practice Section of the American Bar Association, the Customs and International Trade Bar Association, the Latin American Trade Network, and the World Wildlife Fund, among several others institutions.


12:30 - 13:15
Press Conference


12:45 - 14:45


15:00 - 16:30



Fernando Reitich. Chairman of the Board of Directors, CAP


Matt Ferchen. Carnegie - Tsinghua Center for Global Policy
Topic: China - Latin America: a Complex Relationship

Matt Ferchen is a nonresident scholar at the Carnegie–Tsinghua Center for Global Policy, where he runs the China and the Developing World Program. He was also an associate professor of International Relations at Tsinghua University from 2008-2017. His research and writing have focused on the political economy of the “China model” of development, as well as China’s relations with Latin America. Building on this background, his current projects examine how China is managing political risk in its ties to fragile states, and on the nexus of development and security in China’s foreign policy. Ferchen is part of the Public Intellectual Program sponsored by the National Committee on United States-China Relations. His work has appeared in numerous media publications such as Foreign Affairs, Caijing, the Diplomat, EL PAÍS, and Phoenix Weekly, as well as in academic publications such as the Review of International Political Economy and the Chinese Journal of International Politics. Ferchen has a Master's from Johns Hopkins SAIS and a Ph.D. from Cornell University.

Carlos Heredia. Division of International Studies, CIDE
Topic: Industrial policy and the development of the labor force: challenges and opportunities

Since 2009, Carlos Heredia Zubieta is Associate Professor in the International Studies Division of the Center for Economic Research and Teaching (CIDE) in Mexico City. He has a PhD in Economics from the National Autonomous University of Mexico (UNAM), Master in Economics from McGill University in Montréal, Canada, and has a Bachelor's Degree in Economics from the Autonomous Technological Institute of Mexico (ITAM) at Mexico City. He was a Federal Deputy in the 57th Mexican Congress from 1997 to 2000. He is a founding associate of the Mexican Council of International Affairs and a member of the Consultative Council of the Institute of Mexico at the Woodrow Wilson Center in Washington DC. As an economist, has worked on education, labor mobility, innovation and social inclusion as key factors for increasing productivity. He has been a speaker at forums of the Ministry of Labor and Social Welfare, the National Chamber of the Iron and Steel Industry (Canacero) and the American Chamber of Commerce of Mexico (AmCham).

Rizwan A. Janjua. Head Technology, World Steel Association
Topic: Human Capital and Competitiveness

Dr. Janjua graduated from the University of Dalarna, Sweden and got his PhD in Material Sciences from the TU Bergakademie Freiberg, Germany.  
He joined the steel industry in 2002 and has been involved in process technology, product application, energy, recycling, process yield and maintenance & reliability. He is Head of Technology at World Steel Association and is responsible for leading worldsteel’s activities in the field of technology, manufacturing excellence, expert groups and benchmarking systems. 
Is secretary to the worldsteel Technology Committee (TECO) and the Global Technology Innovation Forum, preparing annual review of R&D & technology developments identifying key trends and recommendations for new projects. He is also engaged in the Raw Materials Committee providing technical advice to the Blast Furnace and EAF feed expert groups in raw material quality &  processes. 
He led steeluniversity, positioning the annual steelChallenge in one of the  most emblematic events of worldsteel. 


Party offered by the Colombian Organizing Committee

Explanada San Francisco, Convention Center Cartagena de Indias

Wednesday 07, November

09:00 - 10:30



Benjamín Baptista. CEO Flat Carbon South America, ArcelorMittal


Imelda Restrepo de Mitchell. Vice President of Economic Development and Regional Competitivenes
Topic: To recover the growth, the challenge for the Colombian economy and Latin America

Economist from Los Andes University with a specialization in economic policy from the University of Antioquia. has worked as a financial analyst for Bavaria S.A, a consultant for the engineering company Hidrociviles and SENA, a researcher and professor of macro and microeconomics at the Antioquia University. Since 1992 she is linked to the National Business Association of Colombia – ANDI, where she was director of the Economic Studies Center since 1998, and from 2014, she is Vice President of economic development and competitiveness of the ANDI.

Alberto Robles Sendin. Vicepresident for Latin America, AIRBUS
Topic: The Aeronautics Value Chain

Born in Spain, Alberto Robles obtained his Master of Science in Aeronautical Engineering in the United States (1984). It also has a VFR / IFR multi-engine flight license obtained in the United States. In 1986 he started his professional activity in Spain with Construcciones Aeronáuticas SA (CASA), which is currently of AIRBUS, world leader in manufacturing and commercialization of civil and combat aircraft, military transport, helicopters, communication and observation satellites as well as a wide variety of Communication, Intelligence and Security solutions (CIS Solutions). With more than 27 years of experience in the aeronautical sector, he has held different positions such as flight test engineer, production control or maintenance support services in the field. He has also more than 20 years of commercial experience in the area of customer service and as Sales Manager of military aircraft in Asia, the Middle East and Latin America. In Latin America he was the Commercial Director of Airbus Military for almost 10 years. Since January 2015 he joined the Airbus Strategy & International department as Senior VP for Latin America, in charge of the commercial coordination and strategic alignment of the company of different lines of business in the region. Since November 2015, he is in charge the subsidiary of Airbus in Colombia, where he manages the other activities for Latin America.

Fernando Agudelo. President-Director, General Motors South America West
Topic: A View From the Automotive Sector

Fernando Agudelo is the CEO of GM South America West, a business unit that consolidates the operations of seven countries (Colombia, Ecuador, Perú, Chile, Bolivia, Paraguay, Uruguay).

Throughout his career within the company, Fernando has been known for his excellent commercial skills and significant leadership experience in Operations such as Colombia, Ecuador, Chile, and Venezuela. In his previous position as president of GM Central, (Chile, Perú, Uruguay, Paraguay y Bolivia) he consolidated commercial, product and business strategies in highly competitive markets.

Born in Colombia, Fernando is an Industrial Engineer from the Universidad de los Andes and holds an MBA from the Inalde, as well as a degree in Advanced Management Program from Harvard Business School.

He began his career at General Motors as an intern in 1996 and has since been known for consistently delivering positive results and for his leadership style, based on building effective teams with excellent interpersonal relationships.


10:30 - 10:50
Coffee Break


10:50 - 13:00


First Section: Global Steel Market


Máximo Vedoya. CEO, Ternium


Alex Griffiths. Senior Research Analyst, Wood Mackenzie
Topic: The Global Steel Market in the Next Five Years

Alex Griffiths joined Wood Mackenzie in 2016 as a Senior Research Analyst in the Steel and Iron Ore Markets team. He is based in Wood Mackenzie’s London office.
Prior to joining Wood Mackenzie, Alex worked as a steel and iron ore technical marketing analyst for a business intelligence group. Alex also spent seven years working for an iron ore mining company as their in-house Development Geologist. Before entering the industry, he worked as a teacher of Physics.
Since joining Wood Mackenzie he has worked on steel end use demand models, focusing on global finished steel consumption by the construction, automotive, and other steel-consuming sectors.
Alex also contributes towards the delivery and development of Wood Mackenzie's iron ore market service.
Alex holds an MBA and a BSc, as well as a Post Graduate Certificate of Geostatistics.

Julien Hall. Regional Metals Content Director - Asia, S&P Global Platts
Topic: Raw Materials and Competitiveness

Julien Hall leads the Asia metals team for S&P Global Platts. He has spent over 10 years at the company covering a variety of commodity markets, including steel, iron ore and metallurgical coal. Between 2015 and 2017, he headed the Asia agriculture team, helping to build out coverage of grains, biofuels and sugar. Before working for S&P Global Platts, he was editor of a specialized newsletter focusing on the French private equity industry.


11:55 - 13:00

Second Section: Latin American Market


Máximo Vedoya. CEO, Ternium


Alfonso Salazar. Director Scotiabank, Sector Minería & Acero
Topic: The Current Latin American Steel Market Situation and Perspectives

Alfonso Salazar is analyst of the mining and steel sectors for Scotiabank since 2013, with venue in Mexico City. Has worked for more than 17 years as an analyst focused on risk analysis and fundamental analysis. In the last 10 years he has specialized in the mining and steel sectors, covering different companies in these sectors in various countries of Latin America.
He is a civil engineer from the National University of Mexico and received a master's degree in financial sciences from the University of British Columbia in Canada.

Víctor Rodríguez. Senior Consultant, Steel and Raw Materials, CRU Group
Topic: The Competitiveness of the Steel Industry in Latin America

Victor is a member of the Steel and Raw Materials Desk in the CRU Santiago office from where he leads business development in Latin America. Has managed multiple consulting assignments spanning across the entire steel value chain for a wide range of clients. He speaks regularly at industry conferences and events. Before re-joining CRU, he worked as Global Marketing Director at Interpipe, an integrated Ukrainian steel manufacturer, providing regular advice to the company’s Management Board about commercial strategy and market conditions in the steel industry. He started his professional career at Tenaris, a global oilfield services company, where he worked for more than nine years engaging in various marketing and commercial roles in South America and the Middle East. He holds an MBA at Saïd Business School, University of Oxford and a degree in Business Administration from Universidad Catolica Argentina. He speaks fluent English and Spanish, and has conversational Portuguese.


13:00 - 13:30
Closing Ceremony

Cartagena de Indias